Study Case
Enhancing used auto parts sales
COMPANY
CarForce
ROLE
Web Designer
EXPERTISE
UX/UI Design
YEAR
2024
Project description
Our auto parts business is currently dependent on eBay, where high fees and platform limitations constrain our growth.
This project focuses on developing our own online platform to directly connect with customers, reduce costs, and optimize sales.
Challenge
Develop and launch an online platform.
The platform should reduce reliance on third-party platforms, enhance customer engagement, and provide tools to streamline inventory management and sales processes.
Process
Interviews and Survey Questions
Based on the user interviews and survey responses, here are the key insights that will help shape the development of the auto parts purchasing platform.
67% of users face high fees on platforms like eBay.
Insight: Lower costs and reduce reliance on third parties.
60% prefer both new and used options.
Insight: Cater to diverse user needs with
flexible inventory.
80% want clear pricing and shipping details.
Insight: Upfront pricing will boost trust.
55% would switch for lower fees and better filters.
Insight: User-friendly design and competitive pricing are key to adoption.
Problem Statement
Create a user-friendly platform that improves search efficiency, provides transparent pricing, and offers tailored recommendations for both new and used auto parts, with a seamless mobile experience.
Solution
Key interface designs that address the primary user challenges, showcasing how the implemented features enhance usability, streamline the purchasing process, and improve overall user satisfaction.
Solution 1
Transparent Pricing and Cost Breakdown
Implement a clear pricing model where all fees are visible upfront. Users can see the total cost, including shipping and taxes, before finalizing a purchase.
Solution 2
Compatibility Checker Tool
This tool allows users to select their car's details, and once filled in, the site will automatically display only compatible parts for that vehicle. It ensures a seamless shopping experience, saving time and reducing the risk of ordering incorrect parts.
Solution 3
Responsive Mobile Design
Create a mobile-first interface optimized for smartphones, tablets, and desktops. Ensuring smooth navigation and fast performance across platforms.
Solution 4
24/7 Customer Support Chatbot
Deploy a chatbot for instant assistance anytime, helping users with common inquiries, product guidance, and smooth navigation through the purchase journey.
Results
User Testing & Validation
After creating the prototype, we conducted user testing, which provided valuable insights and feedback on key features, usability, and areas for improvement.
Customer Reviews and Comments
40% of users mentioned the lack of customer reviews or user-generated comments on products. They emphasized the importance of seeing feedback from other buyers to make informed decisions.
Compatibility Checker Tool
75% of users found the tool helpful, but 30% suggested showing all products with clear indicators for compatible parts. This would simplify browsing while highlighting relevant items.
Search and Filter Efficiency
85% of users successfully used the search and filter system to find a specific part within three clicks.
Key Learnings
Through user-centered design and iterative feedback, we improved platform transparency, personalized experiences, and ease of use.
The advanced search, compatibility tool, and clear pricing addressed user pain points, while the addition of user reviews and personalized vehicle profiles further enhanced satisfaction.
Next Steps
Develop a Mobile App
Create a dedicated mobile application to increase accessibility for users
Implement Own Auction
Enhance user engagement by introducing a custom auction functionality
Strengthen Business Growth
Leverage the platform as a robust foundation for future business expansion
Continuous Improvement
Make iterative updates based on targeted user testing to enhance the service